Melissa Keating is the WOTV 4 Women ambassador focusing on Financial Services. Melissa is the Director of Marketing and Field Development at MassMutual MidMichigan where she works with financial advisors across Michigan helping individuals, families, and businesses connect values and vision to financial assets through awareness and education, local resources, and community engagement.
“For most, the heart of the American Dream is financial security. We work within our local communities, listening to a client’s specific needs, goals and aspirations, then designing customized solutions, together. Life has a way of handing you little surprises along the way – we are there to help you though them.”
As a mom to five kids (and one chunky French Bulldog), Melissa identifies closely with families seeking balance in saving for children’s college educations, planning for retirement and caring for loved ones. Together, they live in Grand Rapids with her husband, Mark, a local business owner.
“When you start any journey, you need to map out how you will get from where you are now to where you want to be. Planning isn’t about crunching numbers – it’s about those moments when it all pays off. The more you can plan for life’s greatest moments, the more you can relax and enjoy them.”
Active in industry and community associations, she is a member of Women in Financial Services (WIFS), National Association of Insurance and Financial Advisors (NAIFA), MassMutual Women’s Pro-Growth Advisory Board, and American Marketing Association.
Local firms are sales offices of Massachusetts Mutual Life Insurance Company (MassMutual), and are not subsidiaries of MassMutual or its affiliated companies. Securities and investment advisory services offered through registered representatives of MML Investors Services, LLC.