GRAND RAPIDS, Mich. - On November 11th and 12th BIGGBY® COFFEE will be offering FREE 16, 20, or 24oz brewed coffee to active and retired military members including Army, Air Force, Navy, Marines, Coast Guard, and Reserve Components as well as National Guard. This year Veterans Day falls on a Sunday, and is being observed the following Monday, so BIGGBY® will be honoring the offer on both days. In years past, individual BIGGBY® COFFEE locations have chosen to take part in observing Veterans Day with a special deal but this year, the company as a whole will be participating.
“We exist to support people in building a life they love, and our fanatics are our main reason for doing what we do. We wanted to take this opportunity to band together and honor our military members with a special offer on Veterans Day,” said Jamie Stepanian-Bennett, VP of Brand. “Our company beliefs have highlighted the need to celebrate the different communities that we serve, and those people specifically that are supporting others in building a life they love. There is not a more pure example of this than those that serve or have served our country.”
The classic brewed coffee lineup, which includes options like BIGGBY® Best, French Roast, and Hazelnut, will be offered as well as some seasonal options! This year for the holidays, BIGGBY® has brought back flavored brews like Salted Caramel, Pumpkin Pie, Vermont Maple, and is excited to introduce the new Brown Sugar Bourbon. At select locations, these seasonal options are available and can be ordered as part of the offer. There will be a coupon sent out for Veterans Day via email and social media and BIGGBY® does ask that military members provide a form of identification.
“My husband Mark and I are very proud of our service,” said BIGGBY® Owner/Operator Paula Thompson. “After 4 deployments in 5 years between the two of us we decided to transition to the civilian world. As BIGGBY® COFFEE Owner/Operators, we have found a community that shares many of the same values displayed in our active duty Army time; comradery, service, teamwork, and leadership training,” she continued. “It has provided us an avenue to give back to others who have served and this year BIGGBY® is thanking Veterans by recognizing the sacrifice and patriotism of our Military Service Members with a cup of Joe on the house!”