‘Lansing Built to Last’ competition helps local entrepreneurs thrive

WOTV4Women

GRAND RAPIDS, Mich. (WOTV)- Entrepreneurs and local businesses are the “bread and butter” of the development of many communities, especially in West Michigan. The Lansing Built to Last initiative is a local startup competition providing resources to businesses in order to help them thrive in the toughest of times.

During AARP Real Possibilities, Michelle Massey, VP Community Outreach & Customer Support, TechSmith, discusses the Built to Last project, how it came about, the importance of the project, and introduces to the winner of this year’s competition.

Watch the interview in the video player above!

Congratulations to this year’s winner, Nikki Thompson Frazier, Owner of Sweet Encounter Bakery & SE Kids Culinary Academy.

About AARP Real Possibilities  

Real Possibilities by AARP Michigan is a weekly TV show which airs every Tuesday on WOTV 4 Women in West Michigan at noon. Real Possibilities strives to improve the quality of life for older adults with advice and insights to show life’s real possibilities from partner businesses in Michigan.  

All episodes are archived here for you to stream 24/7/365, so enjoy the shows and discover all the real possibilities for you! 

Copyright 2022 Nexstar Media Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

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