Brew Merchant launching beer delivery in Holland

Ottawa County

HOLLAND, Mich. (WOOD) — It’s a sure sign that things have changed when it comes to alcohol in the city of Holland. One of the local craft beer bars is planning to deliver beer and wine to its customers starting next week.

Starting April 19, Beer Merchant will begin delivering bottles of wine and growlers of craft beer. Customers can order online or by phone and the establishment has a plan to launch an app in the near future.

“If you’re in your backyard and you want a great beer in one of our 32 rotating taps, we can run it out to you,” Beer Merchant owner Chris Alderink said.

Alderink said he hopes the service will add to business during his traditionally slower summer months.

Holland has a reputation for conservative Christian values and that has meant a “complicated relationship with alcohol,” as the city’s local newspaper once put it. Today, the area is home to a number of establishments that serve alcohol.

While some grocery delivery services will deliver alcohol from the stores, Alderink says he is offering something different.

“We do a lot of things that you don’t see on the shelves,” Alderink said. “To get that kind of thing delivered to your house is really, really special.”

Beer Merchant will charge $4 to deliver the beer and wine, though orders that total more than $60 will be delivered free of charge.

Alderink said part of his business model is in embracing the traditional values of the area. He believes Holland’s growing affinity for beer can coexist with its conservative religious values. Some Beer Merchant customers are church leaders holding church-related gatherings at the bar, Alderink said.

“It’s not in a church basement with some horrible punch and a ham sandwich,” Alderink said. “They can actually meet here and have a glass of wine or a beer and talk about what’s relevant.”

“We were actually in the church bulletin,” he continued said with a smile. “For a bar to be in the church bulletin, I think that’s really bridging that gap.”

And for those wondering: yes, Beer Merchant will deliver beer on Sundays.

“People are going to have a beer or they’re going to have a glass of wine,” Alderink said. “Anything in moderation is a good thing.”

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