PARK TOWNSHIP, Mich. (WOOD) — A West Michigan couple wants to share the joy of boating with their new private cruise business.

Ahh! Venture Cruise is offering private cruises from Lake Macatawa to Lake Michigan in the Holland area. Cal and Terrie Morrow, both licensed captains through the U.S. States Coast Guard, started the business as a way to enjoy the lake in retirement.

“We started it because we’re retired and we couldn’t think of a better way to spend retirement life than on the water,” Terrie Morrow explained. “So we decided … we love the Great Lakes, we love people. Let’s start a boating business and take them out.”

Cal and Terrie Morrow with Ahh! Venture Cruise. (June 9, 2023)
Cal and Terrie Morrow with Ahh! Venture Cruise. (June 9, 2023)

The cruises are tailored to the experience guests are looking for — whether you want to cruise along the shores of Lake Macatawa, swim in Lake Michigan or head to Saugatuck. The couple offers sunrise and sunset cruises and everything in between. The boat can fit up to six people and can be two to eight hours long.

The Morrows hope the cruises will help people relax and experience “the joy of boating.”

“The reason we’re called Ahh! Venture Cruise is whenever we go out into the big lakes, you get to escape the stress of life, the busyness of your schedule,” Terrie Morrow said. “You go out in the water and (what) comes to mind is ‘ahh,’ because it all goes away.”

Cal Morrow said you get the same feeling diving into Lake Michigan and feeling the water on your face.

“It’s like a cool drink,” he said.

They’re also going to be doing some specialty cruises, like a three-hour yoga cruise scheduled for June 24 with five spots available. Ahh! Venture will take guests to a secluded Lake Michigan beach, where a yoga instructor from Dutch Roots will lead everyone in yoga.

After, the Ahh! Venture will have complimentary ‘breads and spreads.’ Each cruise offers the ‘breads and spreads,’ with items from local businesses like DeBoer’s Bakery, Fustini’s and the Holland Peanut Store.

  • Ahh! Venture Cruise offers a complimentary 'breads and spreads.' (June 9, 2023)
  • Ahh! Venture Cruise offers a complimentary 'breads and spreads.' (June 9, 2023)
  • Ahh! Venture Cruise offers a complimentary 'breads and spreads.' (June 9, 2023)
  • Ahh! Venture Cruise offers a complimentary 'breads and spreads.' (June 9, 2023)

Instead of bottled water, there’s water from local business Boxed Water. The Morrows are very invested in sustainability, especially when it comes to the Great Lakes.

Terrie Morrow, a retired teacher, worked with the Great Lakes Stewardship Initiative throughout her career. She hopes they will also be able to share about that passion for the Great Lakes through Ahh! Venture.

The Ahh! Venture Cruise boat. (June 9, 2023)
The Ahh! Venture Cruise boat. (June 9, 2023)

“The one thing all of us have in common … is the need for freshwater. That’s important to us. … We have four adorable little grandchildren and it’s important that we pass on freshwater to their generation and those after,” Terrie Morrow said. “We need water to sustain life. We need it for recreation, we need it for beauty, we need it to feed everything that is on the living on the Earth. We need fresh water, so we need to take care of our fresh water.”

The couple has decided to split any tips they receive between the VFW, as Cal Morrow is a Navy veteran, and Project Clarity, a community partnership working to improve and protect Lake Macatawa and the Macatawa Watershed.

“It’s important … that we are able to give back,” Terrie Morrow said. “We have been blessed with so much goodness in our life and we want to be able to give back.”

The Ahh! Venture Cruise boat. (June 9, 2023)
The Ahh! Venture Cruise boat. (June 9, 2023)

Figuring out how to start their own business has come with a steep learning curve, they said, but it was also a delight.

The couple worked closed with the Michigan Small Business Development Center and SCORE, a nonprofit that offers free business mentors. One of them is Ken Brune, who worked for decades as an executive in the automotive industry.

“I started it in October primarily because I’m a lifelong businessman and I wanted to give back to the community,” Brune said. “I wanted to be active and I wanted to work, but I didn’t want a job. So this is a wonderful opportunity.”

He said the Grand Rapids chapter has around 50 retired executives who volunteer as mentors. They helped Ahh! Venture with things like coming up with a business plan, creating a waiver and setting up social media.

The Morrows have been “magnificent,” he said, adding SCORE sent them a video on how to set up a website and Terrie Morrow came back the next day having set one up — she stayed up until 3 a.m. putting it together.

“I’m just putting my 40 years automotive experience to work, helping people in my community to enjoy their lives and live their dreams,” Brune said.

He encouraged anyone looking to start a small business or looking to improve a small business to sign up for SCORE.

“We’ve been around for a while and we know some of the tricks and we can help people,” he said.

A cruise with Ahh! Venture. (June 9, 2023)
A cruise with Ahh! Venture. (June 9, 2023)

Terrie Morrow said SCORE has helped them through the challenges of starting a business.

“As baby boomers in retirement years, we encourage people get out there and start something new,” she said.

The Morrows took Brune and his wife and granddaughters, along with a News 8 crew, for a cruise Friday morning. Terrie Morrow encouraged the girls to dip their feet in the water and they sang happy birthday to one of them.

The couple says they’re not just there to sell a ticket; they also want to make connections.

“We want to share what it’s like to be boating on the Great Lakes, many people don’t get to see that,” Cal Morrow said.

For more information, go to, or the company’s Facebook or Instagram pages.