Kellogg selling Keebler and other brands for $1.3 billion

Kalamazoo and Battle Creek
kellogg company headquarters battle creek_1542069626917.jpg.jpg

An undated photo shows Kellogg’s headquarters in Battle Creek.

NEW YORK (AP/WOOD) — Kellogg is selling its iconic Keebler cookie brand and other sweet snacks businesses to Ferrero for $1.3 billion.

The Battle Creek, Michigan-based Kellogg Co. says the brands in the deal generated sales of $900 million and profits of $75 million last year. Kellogg is also selling its Mother’s and Famous Amos cookie brands, as well as its fruit-flavored snack, pie crust and ice cream cone businesses.

Kellogg acquired Keebler Foods, which was founded in 1853, in 2001 for $3.86 billion.

It expects to use sale proceeds to pay down debt.

Ferrero, an Italian confectionary company best known for its Nutella hazelnut cream, said Monday it will also acquire six U.S. manufacturing plants from Kellogg in the deal.

Battle Creek City Manager Rebecca Fleury previously said that because of the sale, as many as 60 jobs could vanish in the city, but Kellogg said Monday that the number of local positions being affected is actually around 30.

“There are approximately 30 employees located in Kellogg corporate offices in Michigan that work on these businesses, and the remaining employees are located throughout the U.S.,” Kellogg said in a statement.

Kellogg is among many U.S. food companies that have sold off brands in recent years to adapt to a consumer shift toward more fresh, less processed snacks and foods.

The sale is expected to close by the end of July.

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