Kellogg considers selling Keebler, other brands

Kalamazoo and Battle Creek
kellogg company headquarters battle creek_1542069626917.jpg.jpg

An undated photo shows Kellogg’s headquarters in Battle Creek.

BATTLE CREEK, Mich. (WOOD) — Battle Creek-based cereal giant Kellogg says it is thinking of shedding its cookie brands, including the popular Keebler brand.

Kellogg says in order to focus on its core businesses, it may try to sell the Keebler, Famous Amos, Mother’s and Murray brands. It will also sell off its fruit snack brands.

Kellogg says it will also reorganize and streamline some operations starting in January. In a Monday statement, Kellogg CEO Steve Cahillane said the changes would make the company “more agile” and “better focused on growing demand for our foods.”

Battle Creek City Manager Rebecca Fleury said as many as 60 jobs could vanish in the city: 30 due to the restructuring and 30 because of the cookie and fruit snack sales.

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