KALAMAZOO, Mich. (WOOD) — A new hotel by Hard Rock Hotels is expected to move in to the Kalamazoo site that was once home to Gibson Guitar.

The new business casual hotel on Parsons Street in the city’s Northside neighborhood will be called REVERB by Hard Rock Kalamazoo. PlazaCorp Realty Advisors and Dora Hotel Company are also working on the project.

A courtesy rendering of what the project could look like.

It will feature a gym, bar, brewery/restaurant, banquet facility, intimate auditorium and museum. It will also maintain the historic parts of the property that for years housed Gibson Mandolin-Guitar Manufacturing Company, according to a Monday Hard Rock Hotels news release.

The hotel is expected to be ready for guests in the fall of 2023.

Andy Wenzel, the executive vice president of PlazaCorp Realty Advisors, says the company has a history of redeveloping historic places  

“Our partnership with Hard Rock connects the deep music history of this site with their appreciation of exciting and creative spaces, historic music events and artifacts. This transformational project provides new jobs and investment in the neighborhood and is made possible by our local, state and federal development partnerships contributing incentive support,” Wenzel wrote in a statement. 

Mark Sahlgren, a former employee of the plant from 1965 to 1970, says he hopes the project will properly preserve Gibson Guitar’s legacy in Kalamazoo. 

“I think that’s what we’re all hoping for is that they will honor this craftsmanship that has been going on here in Kalamazoo for all these years,” Sahlgren said. 

Jane Ghosh, the president and CEO of Discover Kalamazoo, says the project will bring more people to the area. 

“It is such fantastic news for our community. We have a rich musical heritage here in Kalamazoo,” Ghosh said. “I think this is a really unique way to preserve the heritage that is Gibson Guitars here in Kalamazoo and that will be true not just for visitors but for residents too.”