KALAMAZOO, Mich. (WOOD) — Pink elevators are popping up on construction sites around West Michigan, including at the Warner Building in downtown Grand Rapids and The Exchange in downtown Kalamazoo.
The elevators are designed to draw attention to breast cancer as part of a fundraising competition for the Susan G. Komen Foundation. First Lady Sue Snyder, who is a breast cancer survivor, helped kick off the campaign with Metro Elevator and Orion Construction at the Hyatt Place construction site in Grand Rapids.
“Everybody is like, ‘Why is that pink?’ And then they start asking questions. Then they find out what the whole thing is about and how they can raise money and it expands to other projects, because there’s always construction going on,” Snyder explained..
There are now seven pink elevators in Michigan as part of the program, which has raised more than $200,000 for the Susan G. Komen Foundation so far.
Donations can be made on the foundation’s website.