A car lover’s guide to the Detroit Auto Show


DETROIT (WOOD) — Journalists and industry insiders have had their look and now it’s your turn.

Starting Saturday, the public gets to check out what auto makers hope they’ll go out and buy, as The North American International Auto Show opens to the public.

“It’s going to be a fun show this year over in Detroit,” said auto industry insider Mike Wall.>>Photos: North American International Auto Show

An analyst with IHS, Wall says if last year’s show marked the return of horse power to the showroom floor, this year is all about utility and luxury.

“When you look at both crossover and luxury vehicles, those will be the two big themes I think we’re going to see. Not necessarily as much on the electric vehicle front or alternative propulsion,” said Wall.

After all, it’s difficult to get people excited about fuel efficiency when gas is under $2 a gallon.

People also expect the conveniences of home behind the wheel and not just in the high-end vehicles.

“We’ll see technology again. That’s going to be another theme. Really, it’s a segway off the Consumer Electronic Show the week prior,” said Wall. “You’re seeing these technologies readily available in compact and mid-size vehicle offerings. Bread and butter vehicle offerings as well.”

The technology does more than keep people connected and comfortable. It’s also designed to keep drivers safe on the road.

“2030. 2035. Sure we’re going to talk more about self-driving vehicles, those true self-driving vehicles. But boy, in between now and then, it’s going to be lane departure warning. Obstacle detection, blind spot detection, forward collision warning. All of those creature comforts we’re going to start seeing more and more in new vehicles,” said Wall.

If you can’t make it to Detroit, you can check out all the latest vehicles at Grand Rapids own version of the auto show.

The Michigan International Auto Show happens at DeVos Place Jan. 28 through Jan. 31.

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