WEST LAFAYETTE, Ind. (AP) — Michigan standout Isaiah Livers wore a shirt with #NotNCAAProperty written on it at the top-seeded Wolverines’ NCAA Tournament opener against Texas Southern.
The hashtag is part of a social media effort to raise awareness about inequities in college sports.
Livers, who is out with a foot injury, is one of a few prominent Big Ten players leading the movement.
Players have pushed for the NCAA to change rules preventing college athletes from earning money for things like endorsements, sponsorship deals and personal appearances.