Photos: Aug. 15, 1949 WLAV launch gala

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1949 WLAV launch gala

Inside the Midtown Theater during the launch gala for WLAV. (Aug. 15, 1949)

1949 WLAV launch gala

Inside the Midtown Theater during the launch gala for WLAV. (Aug. 15, 1949)

1949 WLAV launch gala

The overflow crowd at the Midtown Theater for the WLAV launch gala. (Aug. 15, 1949)

WLAV launch Herpolsheimers watch party

People gather along the sidewalk outside the Herpolsheimer's department store in downtown Grand Rapids to watch the launch of WLAV. (Aug. 15, 1949.

1949 WLAV launch

A woman watches the launch of WLAV on Aug. 15, 1949.

1949 WLAV tower

The original tower for WLAV-TV. (File)

1949 WLAV launch gala
1949 WLAV launch gala
1949 WLAV launch gala
WLAV launch Herpolsheimers watch party
1949 WLAV launch
1949 WLAV tower