Elizabeth Klynstra is the digital director at WOOD TV8 and WOTV 4 in Grand Rapids, Mich. It’s a position she’s held since 2015 when she was promoted from her role as digital executive producer.
Elizabeth has led her team through countless platform changes, evolving technology and the push and pull of adapting to new user consumption habits as they transform the industry. While her team’s work regularly draws more than one million page views a day, she focuses primarily on engagement metrics, UX design and cross-platform strategies that drive brand loyalty.
Previously, Elizabeth managed a digital news team in Atlanta and worked in various digital and broadcast roles at the CBS and FOX affiliates in West Michigan.
Elizabeth holds a B.A. in Mass Media Communications from Calvin College with minors in journalism and Spanish. She was born and raised in Grand Rapids and is proud to call West Michigan home.