MUSKEGON, Mich. (WOOD) - Muskegon Bike Time is around this weekend for its seventh year and has become the nation's fastest-growing biker rally.
The rally takes place in the streets of downtown Muskegon from July 19-21.
Organizers expect around 90,000 spectators in addition to fueling sales at gas stations and local hotels.
24 Hour News 8's Steve Kelso spoke with officials who told him the event provides an economic boost.
Adam Winters with the Muskegon Heritage Museum said the event brings in people who would have never walked in the museum before.
"Last year, we had the most people who came in on any weekend come in during Bike Time," said Winters.
Bike Time organizers told 24 Hour News 8 that the event will not look the same next year. A farmer's market is being built where the event is normally held.
Clyde Whitehouse, the chairman of the Bike Time Board is concerned about additional traffic for next year.
"We have tried over the last year to pull all of our vendors in one spot. We feel the farmer's market next year would be a great place to put it. We just have to convince some of our elected officials that we can work together and make that happen," said Whitehouse.
Bike Time will run through Sunday. The event will be held from 9 a.m. to midnight on Saturday, and 9 a.m. to 5 p.m. on Sunday.
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