GRANDVILLE, Mich. (WOOD) - The state's first Gander Mountain Firearms Super Center opened in Kent County Friday morning.
The Center is a new concept transforming the store in Grandville -- 4655 Canal Ave. SW, just off I-196 at Exit 67 -- .into a specialty retail outlet focused specifically on fulfilling the needs of firearms enthusiasts.
It will feature thousands of new and used firearms of all kinds, and the industry's best selection of firearms accessories, specialty apparel, ammunition and security.
The change in the store comes just more than a month after Cabela's opened its first store in West Michigan, less than three miles from the Gander Mountain store in Grandville.
"Gander Mountain is already recognized as the firearms experts, but with our latest Gander Mountain Firearms Super Center we are taking the experience of shopping for firearms and accessories to an entirely new level of selection and service," said David Pratt, CEO of Gander Mountain. "We are excited to bring this new retail experience and opportunity to the people of Grandville and West Michigan, and we're confident that our unmatched selection and the expertise of our specialists will make this a premiere destination for those with an interest in firearms."
The three-day grand opening event for the Firearms Super Center will be April 26-28 --
- Troy Landry and Brandon Hotard, stars of The History Channel's "Swamp People" will appear Saturday from 2 p.m. to 6 p.m., and Sunday from noon to 4 p.m.
- The first 100 customers through the door at the Grandville location on Friday, Saturday and Sunday will receive a free $10 Gander Mountain gift card
- The first 250 customers to make a purchase at the Grandville location on Friday, Saturday and Sunday will receive a free Gander Mountain T-shirt or hat
- Customers can register for a chance to win one of three $500 Gander Mountain gift cards at the Grandville location
Gander Mountain has recently launched a campaign to stress firearms responsibility via a call to action: "With Rights Comes Responsibility; Secure Your Firearms."
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