GRAND RAPIDS, Mich. (WOOD) - At the end of Thanksgiving 2013, two West Michigan Christian radio stations will become one.
WaYfm and 91.3 WCSG will merge into one station on November 29. WCSG will be simulcast on WaYfm's frequencies: 89.9 in Grand Rapids, 88.3 in Kalamazoo and 89.9 in Benton Harbor.
WaYfm, which is operated by Cornerstone University Radio, launched nearly 17 years ago in the Kalamazoo area. The radio format was designed to focus on the listening likes of teens and young adults.
Two years after its launch in Kalamazoo, Wayfm expanded into the Grand Rapids radio market.
"As the music played and lives were transformed, the audience also changed, but not necessarily in ways we would hope," said Chris Lemke Executive Director, Cornerstone University Radio in a statement.
"By 2007, the newness of the ministry faded, music tastes became more personal and eclectic especially for the younger WaYfm listeners, and sources to hear one’s music became more common through online sites and streaming. By 2009, economic challenges brought tough choices, and competition for listeners had grown even more intense."
"The challenges facing WaYfm are far more than financial. Industry resources and competition from other stations and sources of music have also played major roles in our decision to discontinue WaYfm," the statement continued.
According to Lemke, listeners will still hear several of their favorite WaYfm songs on WCSG. No jobs will be lost because of the merger, Lemke said.
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