Grand Rapids, MI (WOODTV) - The Salvation Army kicks off it's Red Kettle Campaign locally in Kent County November 15th. When it does, it will be doing so in a new and unique way.
Give Till It Helps is the name, message and song behind this years new campaign. Giving till it helps is all about the opportunity we all have to make a difference this Christmas season.
The goal for this year's Red Kettle campaign is $1.75 million. Money raised from the Christmas season goes to help Salvation Army programs year round. The Salvation Army provides social services from food assistance, disaster relief, disability assistance, outreach for the elderly and ill, clothing, homeless services, and opportunities for underprivileged children.
Give Till It Helps is a unique campaign because the Salvation Army teamed up with legendary Grand Rapids songwriter Ralston Bowles and local folk band Bennett to write and produce a original song for the campaign. The song titled the same as the campaign "Give Till It Helps" will be available as a digital download for donations starting at a minimum of $1. All donations will go 100% to benefit The Salvation Army's Red Kettle campaign.
The song will be first released at the Red Kettle Kickoff on November 15th at 10am at the Family Fare Supermarket on 2755 Lake Michigan. That evening there will be concert featuring Bowles, Bennett and The Salvation Army Band at Baker Book House at 7pm. The concert is free but you will need a ticket that can be downloaded here.
Besides for the music portion of the campaign, The Salvation Army will be using a new outdoor campaign. The Give Till It Helps billboards were developed by Grey Matter Group with Lambert, Edwards & Associates.
WOOD TV8 has been partnering with The Salvation Army for 10 years for the Red Kettle Campaign as well as the Angel Tree campaign. Angel Tree provides Christmas gifts for children in West Michigan who would go without gifts. If you would like to help this cause, you can be an Angel Tree site or donate toys. For more information about Angel Tree.
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