NEW YORK (CNN) - The world's most famous fake anchorman has now become a real car salesman.
"Ron Burgundy" has left his anchor desk for the Dodge showroom, where he's proudly pitching the Durango's glove box. Will Ferrell's not-so-standard SUV ads are a two-for-one deal, promoting both the Durango and Ferrell's next movie "Anchorman 2."
Ferrell shot more than 70 Durango videos -- most for the Web, some for TV. They're getting a lot of miles per gallon out of these spots.
But will these ads make Americans more familiar with Durangos? Dodge sells less than one-third as many Durangos as Ford sells Explorers.
"Ron Burgundy" didn't drive a Durango in "Anchorman," but then again, the Durango wasn't around at the time the movie was set -- back in the 70s.
A spokesperson for Chrysler said you're seeing Ferrell's improvisational genius at work because he ad-libbed a lot during the shoots.
Chrysler's chief marketing officer told the Detroit Free Press, "Some of these lines in the commercials are so incredibly memorable that my hope is that they become part of the 'Anchorman' culture."
So, instead of "You stay classy, San Diego," maybe we'll all be saying "It comes standard."
A plan to build an outlet mall in Byron Township did not move forward as expected Monday, MLive is reporting.
A bill before the House would hold back third-grade students who are not proficient in reading.
Power lines blocked busy 28th Street near the Grand Rapids-Kentwood border Monday evening.