GRAND RAPIDS, Mich. (WOOD) - Mike Cox has been out front in the race to become Michigan'snext governor with aggressive commercials that go directly afterCongressman Pete Hoekstra's record in Washington, especially onspending.
Hoekstra countered with an ad talking about his record as aconservative on spending taxpayer money.
Pretty much your typical campaign rhythm -- one side accuses,the other refutes and so it goes.
As 24 Hour News 8 at 6 first reported Thursday, anew commercial from the Rick Snyder campaign is likely to getpeople talking.
The comercial that officially hits the air Friday has Republicangubernatorial candidate Rick Snyder calling an opponent - fellowRepublican Hoekstra - "a good man," while at the same time takingaim another fellow Republican, Cox.
The ad begins with Snyder looking at the camera. "Bickeringnever solved anything," he says in the ad. "Maybe it's the nerd inme."
Then video of a Mike Cox ad fills the screen as Snyder says,"But whether we believe in Pete Hoekstra's spending or not, he's agood man. Mike Cox? Typical politician. These attacks aren't goingto help Michigan."
It is an unusual and clever ad. It doesn't do anything tocounter the claims made by Cox, and in fact may reinforce them. ("Whether we believe in Pete Hoekstra's spending or not"seems to accept the premise of the Cox ads.)
But then the ad goes on to blast Cox as a "typical politician."
Snyder has been airing television ads since the Super Bowl. Butthis will rank as one of the most unusual for this or any campaignin recent memory.
The question is what is the impact of this or any of thecommercials you'll be seeing with more and more regularity.
We'll get a better idea of that when we bring you anotherexclusive EPIC-MRA poll in the next few weeks.
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