Updated: Thursday, 04 Oct 2012, 2:08 PM EDT
Published : Thursday, 04 Oct 2012, 9:28 AM EDT
NORTH CAROLINA (NBC) - Facebook is rolling out a feature in the U.S. that lets users pay to promote their posts to friends, just as advertisers do.
According to the social media giant, the paid posts will be bumped higher than free posts on your friend's news feeds.
Facebook first tested the service in New Zealand and has gradually introduced it in more than 20 other countries.
Facebook hasn't said how much it will cost to promote the posts, only that it's considering a range of prices as part of the test.
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