Kellogg contributes $7.3M to United Way

BATTLE CREEK, Mich. (AP) - An annual fundraiser from the world's biggest cereal maker and its employees is contributing $7.3 million to the United Way to benefit initiatives in education, income, health and other needs.

Battle Creek-based Kellogg Co. announced the funding Tuesday, which it says will offer help in more than 350 communities across the United States.

The gift exceeded the company's goal by 14 percent and includes individual pledges, as well as Kellogg's dollar-for-dollar match of all pledges and fundraisers.

The effort involved 34 Kellogg locations.

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Online:

http://www.kelloggs.com