Smiley face signs, like this one in front of WOOD TV8, were placed around town by SeyferthPR to promote an undisclosed "something" (Nov. 15, 2010)
Smiles tied to Gilda's Club
Yellow signs pop up around Grand Rapids
Updated: Thursday, 25 Nov 2010, 4:15 PM EST
Published : Monday, 15 Nov 2010, 11:48 AM EST
GRAND RAPIDS, Mich. (WOOD) - The yellow "smiley-face" signs that have popped up around Grand Rapids are tied to an announcement of an event for Gilda's Club Grand Rapids, 24 Hour News 8 learned just before 5 p.m. Monday.
The formal announcement is set for Thursday morning at the B.O.B. in downtown Grand Rapids. An email obtained by 24 Hour News 8 calls the event "huge," but didn't include any other details.
The club will announce "'something serously funny' that will be brought to town in the spring of 2011," according to a news release from public relations firm SeyferthPR.
Lawn signs have been planted around Grand Rapids and "smiley-faces" appear on some area billboards to promote the event.
Comment to 24 Hour News 8
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