How to advertise

WOOD TV8, WOTV 4 and WXSP TV

Much has been written about this important subject over the years, and heated debate continues.  The simple fact remains, that if you wish to grow your business, you need a plan, a growth engine, if you will.  WOOD TV8 will help you come up with a plan to achieve your growth goals.  We will help you take a hard look at your current advertising, and come up with a marketing plan, as opposed to just 'advertising' and hoping for the best.  

We will review your goals, and see if we can match your needs to our upscale audience.  If we cannot get your message in front of the right demographic, and if a TV campaign is not in your best interest, we will not proceed.  If and when we determine that your goals can best be achieved on WOOD TV8, then we will present you with a Customized Marketing Program, not a boiler-plate package. We will utilize on-air advertising, and streaming video over woodtv.com. We will help you synergize all of your advertising, so that your message is consistent over all media.

Nothing delivers results like the right message in front of the right people, and Channel 8 delivers!

WOODTV.com

Is it time for your business to take advantage of the Internet's incredible growth? Advertise your business on  WOODTV.com and discover a powerful new way to reach new customers and strengthen your relationship with current customers.

The powerful reach of television combined with the targeted, interactive nature of the Internet, delivers a powerful "1-2 punch" that no other local media can match. 24 Hour News is West Michigan's most watched newscast, and WOODTV.com is one the area's most-visited websites.

WOOD TV8 drives viewers to WOODTV .com for the latest local news, weather, sports and consumer information. These motivated, potential customers are then directly targeted with your online marketing message. Your business will benefit from the incredible traffic generating ability of woodtv.com !

Many of our online advertising opportunities will also put your brand on TV! It's a very cost-efficient use of your advertising budget. With WOODTV .com , you can:

• Sponsor site sections targeted to the lifestyles of your consumers
• Sponsor customized, content-rich areas to help build your brand
• Drive traffic to your own web site through hyperlinked Display Ads
• Increase brand exposure with targeted Display Ads
• Send email directly to potential customers who ask to get your email
• Make your coupons available 24/7
  

These advertising opportunities will:

• Reach thousands of people every day in a more intimate and interactive forum
• Allow you to advertise 24 hours a day, 7 days a week
• Reach potential customers while they are at work
• Allow your business to build a customer database of customers interested in your products and services!
  

These are some of our current sponsorship opportunites:

• Display Ads
• Category Sponsor (weather, Doppler, news, sports, health, etc.)
• Email Sponsor
• Streaming video
• Ask us for a special package designed for you!

Get Started Today!

Fred Corbus
Director of Sales
fred.corbus@woodtv.com
616-771-9661

Jason Unger
Local Sales Manager
jason.unger@woodtv.com
616-771-9662

Jeff Burger
Internet Sales Director
jeff.burger@woodtv.com
616-771-9616